{"title":"用BCG矩阵分析定义仓单系统公司的未来战略(以Ngawi县Geneng街道Geneng村PT食品站Tjipinang Jaya为例)","authors":"Andromeda Andromeda, Syarif Imam Hidayat, Mubarokah Mubarokah","doi":"10.57096/return.v2i05.106","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to formulate the future strategies for warehouse receipt system corporation (PT Food Station Tjipinang Jaya) in Geneng Village, Geneng Sub-District, Ngawi Regency. This research uses Boston Consulting Group matrix analysis and use secondary data from BAPPEBTI as warehouse receipt system (WRS) regulator. Using data from BAPPEBTI (2020-2021) that consist of 7 rice commodity WRS managers, then reduced to 4 rice commodity WRS managers including PT Food Station Tjipinang Jaya. The management of PT Food Station Tjipinang Jaya Strategy decide to conduct strategic formulation using BCG matrix analysis between PT. Tjipinang Jaya Food Station and also 3 of its competitors during 2020-2021 for the rice commodity WRS business. And the results of this analysis it is known that PT Food Station Tjipinang Jaya has a market share of 47.20% and a market growth of 51.59%. Meanwhile, the relative market share value of PT Food Station Tjipinang Jaya is 0.513 times. PT. Tjipinang Jaya Food Station is in quadrant II (0.513 : 51.59%), namely the STARS quadrant. In this quadrant shows the performance of PT. Food Station Tjipinang Jaya with high market growth and relatively high market share. In the STARS quadrant, the strategy adopted by PT. Tjipinang Jaya Food Station is a strategy related to improving warehouse receipt system services consist of : integration strategies (backward, forward and horizontal), market penetration strategy, market development strategy and product development strategy.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Defining Future Strategies of Warehouse Receipt System Corporation With BCG Matrix Analysis (Case PT Food Station Tjipinang Jaya, Geneng Village, Geneng Sub-District, Ngawi Regency)\",\"authors\":\"Andromeda Andromeda, Syarif Imam Hidayat, Mubarokah Mubarokah\",\"doi\":\"10.57096/return.v2i05.106\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research is to formulate the future strategies for warehouse receipt system corporation (PT Food Station Tjipinang Jaya) in Geneng Village, Geneng Sub-District, Ngawi Regency. This research uses Boston Consulting Group matrix analysis and use secondary data from BAPPEBTI as warehouse receipt system (WRS) regulator. Using data from BAPPEBTI (2020-2021) that consist of 7 rice commodity WRS managers, then reduced to 4 rice commodity WRS managers including PT Food Station Tjipinang Jaya. The management of PT Food Station Tjipinang Jaya Strategy decide to conduct strategic formulation using BCG matrix analysis between PT. Tjipinang Jaya Food Station and also 3 of its competitors during 2020-2021 for the rice commodity WRS business. And the results of this analysis it is known that PT Food Station Tjipinang Jaya has a market share of 47.20% and a market growth of 51.59%. Meanwhile, the relative market share value of PT Food Station Tjipinang Jaya is 0.513 times. PT. Tjipinang Jaya Food Station is in quadrant II (0.513 : 51.59%), namely the STARS quadrant. In this quadrant shows the performance of PT. Food Station Tjipinang Jaya with high market growth and relatively high market share. In the STARS quadrant, the strategy adopted by PT. Tjipinang Jaya Food Station is a strategy related to improving warehouse receipt system services consist of : integration strategies (backward, forward and horizontal), market penetration strategy, market development strategy and product development strategy.\",\"PeriodicalId\":402323,\"journal\":{\"name\":\"Return : Study of Management, Economic and Bussines\",\"volume\":\"31 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-05-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Return : Study of Management, Economic and Bussines\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.57096/return.v2i05.106\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Return : Study of Management, Economic and Bussines","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.57096/return.v2i05.106","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究的目的是为在Ngawi县Geneng街道Geneng村的仓库收据系统公司(PT Food Station Tjipinang Jaya)制定未来的策略。本研究采用波士顿咨询集团矩阵分析,并使用BAPPEBTI的二手数据作为仓单系统(WRS)调节器。使用BAPPEBTI(2020-2021)的数据,该数据由7个稻米商品WRS管理机构组成,然后减少到4个稻米商品WRS管理机构,包括PT Food Station Tjipinang Jaya。PT Food Station Tjipinang Jaya Strategy的管理层决定在2020-2021年期间,利用PT. Tjipinang Jaya Food Station及其3个竞争对手之间的BCG矩阵分析,对大米商品WRS业务进行战略制定。分析结果可知,PT食品站Tjipinang Jaya的市场份额为47.20%,市场增长率为51.59%。同时,PT食品站Tjipinang Jaya的相对市场份额值为0.513倍。PT. Tjipinang Jaya Food Station位于象限II(0.513: 51.59%),即STARS象限。本象限为PT. Food Station Tjipinang Jaya的业绩,市场增长率高,市场占有率相对较高。在STARS象限中,PT. Tjipinang Jaya Food Station采用的策略是与改善仓单系统服务相关的策略,包括:整合策略(后向、前向、横向)、市场渗透策略、市场开发策略和产品开发策略。
Defining Future Strategies of Warehouse Receipt System Corporation With BCG Matrix Analysis (Case PT Food Station Tjipinang Jaya, Geneng Village, Geneng Sub-District, Ngawi Regency)
The purpose of this research is to formulate the future strategies for warehouse receipt system corporation (PT Food Station Tjipinang Jaya) in Geneng Village, Geneng Sub-District, Ngawi Regency. This research uses Boston Consulting Group matrix analysis and use secondary data from BAPPEBTI as warehouse receipt system (WRS) regulator. Using data from BAPPEBTI (2020-2021) that consist of 7 rice commodity WRS managers, then reduced to 4 rice commodity WRS managers including PT Food Station Tjipinang Jaya. The management of PT Food Station Tjipinang Jaya Strategy decide to conduct strategic formulation using BCG matrix analysis between PT. Tjipinang Jaya Food Station and also 3 of its competitors during 2020-2021 for the rice commodity WRS business. And the results of this analysis it is known that PT Food Station Tjipinang Jaya has a market share of 47.20% and a market growth of 51.59%. Meanwhile, the relative market share value of PT Food Station Tjipinang Jaya is 0.513 times. PT. Tjipinang Jaya Food Station is in quadrant II (0.513 : 51.59%), namely the STARS quadrant. In this quadrant shows the performance of PT. Food Station Tjipinang Jaya with high market growth and relatively high market share. In the STARS quadrant, the strategy adopted by PT. Tjipinang Jaya Food Station is a strategy related to improving warehouse receipt system services consist of : integration strategies (backward, forward and horizontal), market penetration strategy, market development strategy and product development strategy.