DIAGNOSIS OF NEEDS FOR THE EMPOWERMENT OF CULTURAL MANAGEMENT WOMEN IN THE MUNICIPALITY OF CAJEME

With the objective of identifying the needs that women managers have within the cultural area for the development of a training program in the municipality of Cajeme; A directory of cultural companies was created, recognizing the key participants of these organizations to also detect the incidence and leadership of women. Thus, a diagnosis of nonexperimental, cross-sectional design, exploratory study and descriptive-qualitative statistics was carried out; a survey was applied in the field to the collaborators of the organisms. The results indicate the necessary training areas in: cultural marketing, networking, artistic production, cultural administration, financing, creation of projects; and some more specific workshops; as well as recommendations linked to working with cultural managers of both genders, to be permanently trained, to obtain courses through alliances, to increase the number of young people who collaborate, to use more technologies, among other weaknesses. The prospective is to train cultural managers to be updated and thus can provide a better service to the community to which they are directed, also developing cultural projects of quality and interest to society that is immersed in the culture or , for those who still do not have an approach to the area; also stimulate these agents, so that they offer projects of greater scope, since if more often the training is carried out, the domain they may have in the planning, implementation and evaluation of their projects is better, and better impact on the development of your audiences.