Digitalisation in agriculture – From the perspective of a global agricultural machinery producer

The Agriculture is faced with the great challenge of feeding more and more people while resources are running out. We are at the beginning of a paradigm shifts in Agribusiness due to digitization. Digital agriculture is seen as a key to mastering this challenge. Digital products on agricultural machinery are not an invention of recent years, but some have more than 30 years of history. The digitally supported Agricultural machines are working on the fields. By deploying sensors and mapping fields, farmers can begin to understand their crops at a micro scale, conserve resources, and reduce impacts on the environment.