竞争性互联网定价的模拟研究:AOL统一费率与GSW使用价格

D. Stahl, Andrew Whinston, Keqiang Zhang
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引用次数: 10

摘要

1. 为了研究利润动机对互联网定价行为的影响,我们构建了两个相同网络的仿真模型,其中一个网络采用aol类型的固定接入费用,另一个网络采用Gupta、Stahl和Whinston [GSWJ]的最优动态使用定价方案。订阅在时间上是交错的,并且是基于两个网络所享有的利益的历史。我们发现,即使AOL一方收取利润最大化的费用,GSW一方也能获得5倍的利润和7倍的整个网络的社会效益。我们还研究了两个相同的aol型网络相互竞争的模型,并发现纳什均衡接入费用实际上与共同利润最大化所产生的接入费用相同。-
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A simulation study of competitive Internet pricing: AOL flat rates versus GSW usage prices
1. ABSTl&lCT To investigate the impact of profit motives on Internet pricing practices, we constructed a simulation model of two identical networks, one imposing AOL-type flat-rate access fees, and the other imposing the optimal dynamic usage pricing scleme of Gupta, Stahl and Whinston [GSWJ. Subscriptions are staggered in time and are based on the history of benefits enjoyed on both networks. We find that even when the AOL side imposes the fee that maximizes its profits, the GSW side yields five times the profits and seven times the network-wide social benefits. We also investigate a model in which two identical AOL-type networks compete with each other, and find that the Nash equilibrium access fees are virtually the same as would ensue from joint profit maxim-ization. -
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