{"title":"古代世界的电视连续剧","authors":"Sylvie Magerstädt","doi":"10.7228/manchester/9781784995324.003.0011","DOIUrl":null,"url":null,"abstract":"When Samsung introduced its new curved television screen in 2014, I was struck not by the technology but by its official television advert. Rather than using science fiction or another ultra-modern environment to showcase this innovative new gadget, the advertisement featured a father and son in their pyjamas in the middle of a gladiatorial arena. All the tropes of screen antiquity were represented in the 30-second clip: the crowds, the arena, the evil emperor and of course the gladiators with their swords and sandals that defined the genre. What this advert encapsulated for me was not only that the audience’s interest in antiquity was alive and well, but also that there was an intrinsic connection between fictional antiquity and the (no longer so) small screen....","PeriodicalId":133739,"journal":{"name":"TV antiquity","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The ancient world as serial television drama\",\"authors\":\"Sylvie Magerstädt\",\"doi\":\"10.7228/manchester/9781784995324.003.0011\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"When Samsung introduced its new curved television screen in 2014, I was struck not by the technology but by its official television advert. Rather than using science fiction or another ultra-modern environment to showcase this innovative new gadget, the advertisement featured a father and son in their pyjamas in the middle of a gladiatorial arena. All the tropes of screen antiquity were represented in the 30-second clip: the crowds, the arena, the evil emperor and of course the gladiators with their swords and sandals that defined the genre. What this advert encapsulated for me was not only that the audience’s interest in antiquity was alive and well, but also that there was an intrinsic connection between fictional antiquity and the (no longer so) small screen....\",\"PeriodicalId\":133739,\"journal\":{\"name\":\"TV antiquity\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"TV antiquity\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.7228/manchester/9781784995324.003.0011\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"TV antiquity","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7228/manchester/9781784995324.003.0011","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
When Samsung introduced its new curved television screen in 2014, I was struck not by the technology but by its official television advert. Rather than using science fiction or another ultra-modern environment to showcase this innovative new gadget, the advertisement featured a father and son in their pyjamas in the middle of a gladiatorial arena. All the tropes of screen antiquity were represented in the 30-second clip: the crowds, the arena, the evil emperor and of course the gladiators with their swords and sandals that defined the genre. What this advert encapsulated for me was not only that the audience’s interest in antiquity was alive and well, but also that there was an intrinsic connection between fictional antiquity and the (no longer so) small screen....
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