Within the Scope of Health Tourism; A Study of Aesthetıc Practices in Turkey: A Study on the Bakırkoy Dıstrıct Istanbul Provınce

This study is conducted for determining the channels used by international patients to visit Turkey for the purpose of aesthetic treatment within the scope of health tourism in order to reach to the healthcare establishments in Turkey, their reasons for choosing Turkey, additional services offered by healthcare establishments along with healthcare services provided by them, and the level of satisfaction of international patients with the healthcare service they receive in Turkey. In this context, in regard to satisfaction level of the patients; it is questioned whether there is difference according to age, sex, education level, income level, nationality, the type of aesthetic medicine applications purchased, other applications provided besides healthcare services and subject-matter of complaints. The research is a descriptive field research carried out in private healthcare establishments in Bakırköy, Istanbul which operate in the aesthetic tourism sector. The sample of study consists of 240 patients came to private healthcare establishments for treatment purposes. The data were collected based on the questionnaire technique and SPSS 22 package program was used for analyzing the data. Variables were subjected to normality tests, and percentage, mean and standard deviation values were analyzed. In order to see the effects between variables in line with the developed hypotheses, t test and Anova test, besides regression analyses, were performed.