{"title":"ANALISIS STRATEGI HUBUNGAN MEDIA PT KERETA API INDONESIA DAOP 1 JAKARTA SAAT MUDIK LEBARAN 2018","authors":"Fajar Widianto, Sardi Duryatmo, M. Siregar","doi":"10.33751/JPSIK.V4I2.2512","DOIUrl":null,"url":null,"abstract":"The background of this research is the growth of mass media in Indonesia. Meanwhile, one of the public relations activities is responding to the interests of the media to provide information to the public. This study was conducted to analyze the media relations strategy run by PT Kereta Api Indonesia (Persero) Jakarta, in the context of Eid Mubarak Holiday 2018. The research used a qualitative method, with data sources derived from primary data and secondary data. The author uses expert triangulation to test the validity of the data obtained. This study indicated that establishing a relationship with the media is very important. Public relations and the media are two parties who need each other. Public relations requires publication from the media, while the media need information to be published as news. Keyword: eid Mubarak; Indonesia railways company; media relations; public relation","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Penelitian Sosial Ilmu Komunikasi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33751/JPSIK.V4I2.2512","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究的背景是印尼大众传媒的发展。与此同时，公关活动之一是回应媒体向公众提供信息的利益。本研究旨在分析PT Kereta Api Indonesia (Persero) Jakarta在2018年开斋节背景下的媒体关系策略。本研究采用定性方法，数据来源来源于一手数据和二次数据。作者使用专家三角测量来检验所得数据的有效性。这项研究表明，与媒体建立关系是非常重要的。公共关系和媒体是相互需要的两方。公关需要媒体发布，而媒体需要信息作为新闻发布。关键词:开斋节;印尼铁路公司;媒体关系;公共关系
ANALISIS STRATEGI HUBUNGAN MEDIA PT KERETA API INDONESIA DAOP 1 JAKARTA SAAT MUDIK LEBARAN 2018
The background of this research is the growth of mass media in Indonesia. Meanwhile, one of the public relations activities is responding to the interests of the media to provide information to the public. This study was conducted to analyze the media relations strategy run by PT Kereta Api Indonesia (Persero) Jakarta, in the context of Eid Mubarak Holiday 2018. The research used a qualitative method, with data sources derived from primary data and secondary data. The author uses expert triangulation to test the validity of the data obtained. This study indicated that establishing a relationship with the media is very important. Public relations and the media are two parties who need each other. Public relations requires publication from the media, while the media need information to be published as news. Keyword: eid Mubarak; Indonesia railways company; media relations; public relation
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