{"title":"定义伟大的产品","authors":"Peter V. Marks","doi":"10.1108/09642369310081918","DOIUrl":null,"url":null,"abstract":"The success of product development teams rests on their ability to think like their customers. A “Customer $APPEALS” model provides a proven framework for defining customer wants and needs, setting development priorities, and measuring customer satisfaction.","PeriodicalId":113037,"journal":{"name":"World Class Design To Manufacture","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1995-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"Defining great products\",\"authors\":\"Peter V. Marks\",\"doi\":\"10.1108/09642369310081918\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The success of product development teams rests on their ability to think like their customers. A “Customer $APPEALS” model provides a proven framework for defining customer wants and needs, setting development priorities, and measuring customer satisfaction.\",\"PeriodicalId\":113037,\"journal\":{\"name\":\"World Class Design To Manufacture\",\"volume\":\"10 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1995-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"World Class Design To Manufacture\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/09642369310081918\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"World Class Design To Manufacture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/09642369310081918","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The success of product development teams rests on their ability to think like their customers. A “Customer $APPEALS” model provides a proven framework for defining customer wants and needs, setting development priorities, and measuring customer satisfaction.
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