设计师多样性:超越品牌化

E. Depoy, S. Gilson
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引用次数: 0

摘要

鉴于全球经济和营销思维的首要地位,本文质疑当前将多样性视为设计和品牌“身体和背景”现象的观点。我们首先考察多样性的概念及其词汇和概念的历史。然后,我们简要回顾相关的设计和品牌概念,并继续将其应用于多样性。文章最后分析了设计和品牌在促进当代对多样性的理解方面具有颠覆性和阻碍性,并断言,坚持身体和背景品牌会对变革的全球包容、宽容和人权造成障碍。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Designer diversity: moving beyond categorical branding
Given the primacy of global economics and marketing mind-sets, this article interrogates current views of diversity as a phenomenon of “bodies and backgrounds” design and branding. We begin by examining the concept of diversity and its lexical and conceptual history. We then briefly review relevant design and branding concepts and proceed to apply them to diversity. The article concludes with an analysis of design and branding as subversive and obstructive in advancing contemporary understandings of diversity, and asserts that adherence to bodies and backgrounds branding creates barriers to transformative global inclusion, tolerance, and human rights.
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