The Application of Confucian Benevolence--Taking Haidilao in Quanzhou as an Example

"Confucian culture has a history of thousands of years in China, which has a profound impact on Chinese thinking. In modern times, many enterprises have been influenced by Confucian culture." [1] With the continuous development of China's economic level, people's dietary requirements are getting higher and higher. Many new catering enterprises have quickly entered people's eyes. Haidilao, with its excellent service quality, has rapidly become a very representative company in China's catering industry. The "benevolence" in Confucianism plays an extremely important guiding role in Haidilao's rapid development. This survey will take "benevolence" in Confucian culture as the theme, hoping to increase their understanding of marketing through investigation and analysis, and at the same time put forward some feasible suggestions for the marketing strategy of catering industry. Keywords—Confucianism,seeking benevolence from the bottom of the sea I. APPLICATION OF CONFUCIANISM IN HAIDILAO (1) Brief introduction of Haidilao Company "Haidilao is a restaurant company founded in 1994, founded in Mianyang City, Sichuan Province. Its main business is Sichuan-flavored hot pot. It is well-known throughout the country for its meticulous customer service." [2] After so many years of development, Haidilao has become one of the largest catering chains in China. Haidilao has been so successful that its unique management mode plays a very important role. Haidilao has a unique way of management, so that both employees and guests have a "home" feeling, come to Haidilao, whether cooks, waiters, managers are full of enthusiasm for work and human management touched, which is precisely an important reason why Haidilao can develop to such a large scale today. Because. Haidilao's core values are striving for success and changing fate with both hands. And Haidilao's humanization concept is the core culture that promotes the company's growing. Driven by this core culture, many new catering management modes have emerged, such as non-assessment of profits, the apprenticeship system and so on. (two) application of "benevolence" in sea fishing "Benevolence" is the core idea of Chinese Confucian culture. It means that people should love each other. Confucius regards benevolence as the highest moral principle, and benevolence is the core part of Chinese traditional culture. It can be said that the establishment of the moral system of the whole Chinese culture is based on "benevolence". Basic. In the management of seafloor fishing, we can see that "benevolence" has a great influence on it. "Benevolence" has played an important role in the treatment of seafloor workers. In the selection of employees, bailing has abandoned the modern management discipline, such as the way of selecting employees with remuneration requirements and work experience, but rather "benevolence" as the criteria for selecting employees. When choosing employees, the first thing to see is whether employees have a kind and benevolent heart, and every employee who goes into the sea fishing work, regardless of qualifications, must start at the bottom and feel the culture of the enterprise from all aspects. This also reflects a concept of equality for all. At the same time, seafloor fishing also reflects the idea of benevolence in dealing with employees. All employees are treated as family members. They really treat every employee well and give them some authority to deal with work problems, so that employees feel at home. The "benevolence" in Confucianism is most vividly reflected in the treatment of customers on the sea. "Benevolence" has the sense of being reasonable and can be considerate for others. When we deal with customers on the sea bottom, the employees of Bahai have a mindset that pays attention to all details and personalities for every guest. At the same time, customers can also get employees' recognition through point rate, increasing interaction and feedback between the two sides. Seabed's extremely dedicated service quality enables customers to get beyond their imagined service and continuously enhance their customers' goodwill. It can be said that "benevolence" is everywhere in the sea, and is the most important secret of success. II. QUESTIONNAIRE ANALYSIS This questionnaire is mainly carried out by hand. The respondents are Quanzhou citizens who have gone to Haidilao for consumption. The questionnaire is designed in a single way. In the process of questionnaire design, sensitive questions are avoided and the privacy of the respondents is not disclosed. 8th International Conference on Education and Management (ICEM 2018) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Economics, Business and Management Research, volume 75