Transforming the vision

Postulates that once the DFMA team has analysed an original product concept and improved the manufacturability and ease‐of‐assembly of that concept, they must change the vision of the product in their mind′s eye to leap forward. The description of the product verbally in terms of functions, not features, frees the product from physical form in the mind′s eye. Once freed from the embodiment of the original product, the DFMA team can teach‐launch its concept probe to explore strange new visions, seek out new product concepts and break through the design paradigms. Contends that the journey of the concept probe through time and space is fired by the launching of concept triggers that burst new ideas from the endless darkness of the mind. Explains the development and the application of some personal DFMA team concept triggers.