S. Demir, D. Bryde, Damian J. Fearon, Professor Edward Ochieng
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Three Dimensional Stakeholder Analysis – 3dSA: Adding the Risk Dimension for Stakeholder Analysis
There is a need for better integration of stakeholder analysis and risk management because there are risks which can arise from the actions of stakeholders which can impact on the project aims and objectives. To meet this need the authors propose that stakeholders need to be analysed in three dimensions. This gives higher transparency to a stakeholder’s characteristics and creates a stronger link to risk management. In addition to a stakeholder’s power and interest, a third dimension of ‘attitude’ is developed. Hence, a power-interest-attitude matrix is generated and applied to a real case construction project in Germany. This application to a real project scenario demonstrates how stakeholder analysis can be enhanced over the commonly used two dimensional matrices, to better integrate stakeholder analysis with risk management.