The Dress of Democracy: One Size Does Not Fit All

This chapter considers the link between media and democracy, which is often assumed to be a self-evident and universal truth. The chapter argues that the mismatch between normative models derived from the Global North and the lived realities in African societies is evident in many cases where media have failed to keep governments to account, where the media served sectional interests, and where media ethical norms imported from elsewhere did not adequately speak to African lived experiences. The chapter also notes the many cases of democratic regression in African societies, where the resurgence of authoritarian tendencies has increased pressure on media freedom and consequently on the ability of media to contribute to democratic debate and the deepening of democratic culture. The chapter uses Zimbabwe as an illustration of such repressive government control over the news media that has given rise to alternative forms of media.