循环经济中考虑产品生命周期和绿色消费者规模的再制造生产决策

Bo-hai Liu, Qiusi. Song, Han Zheng, Yaoyao Ma, Kai Li
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引用次数: 2

摘要

目的研究原始设备制造商在产品生命周期中考虑消费者细分和再制造产品向上替代的最优策略。本文提出了OEM再制造模型和授权再制造模型两种再制造模型。然后,研究了绿色消费者规模和以市场增长率表示的产品生命周期对OEM最优决策的影响。因此,作者利用博弈论推导出了这两个模型的最优解。研究发现:在市场增长率较低的情况下,当只有普通消费者存在时,如果代工企业生产的再制造产品的可替代性低于一个阈值或高于另一个阈值,代工企业在代工再制造模式中可以获得更高的利润,反之亦然。当普通消费者和绿色消费者同时存在时,如果OEM生产的再制造产品的可替代性低于阈值,则OEM更倾向于授权再制造模式;反之亦然。此外,在市场增长率较高的情况下,只有当代工再制造模式的替代水平高于某一阈值时,代工企业才会选择代工再制造模式。本研究通过同时探讨产品生命周期和绿色消费者规模,填补了现有研究的空白。为制造商进行再制造决策提供了新的依据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Remanufacturing production decisions considering product life cycle and green consumers' scale in the circular economy
PurposeIn this paper, the authors aim to study the optimal strategy of original equipment manufacturers (OEMs) considering both consumer segmentation and upward substitution of remanufactured products in the product life cycle.Design/methodology/approachIn this paper, the authors develop two remanufacturing models: the OEM remanufacturing model and the authorized remanufacturing model. Then, the authors study the impact of both green consumers' scale and the product life cycle expressed as the market growth rate on the OEM's optimal decision-making. Therefore, the authors derive the optimal solutions of the two models by using game theory.FindingsThe authors find that in the case of low market growth rate, when there only exist ordinary consumers, if the substitutability of remanufactured products produced by the OEM is below one threshold or above another threshold, the OEM can obtain higher profit in the OEM remanufacturing model, and vice versa. If the substitutability of remanufactured products produced by the OEM is below a threshold when there are both ordinary and green consumers, the OEM prefers the authorized remanufacturing model; and vice versa. Moreover, in the case of high market growth rate, the OEM prefers the OEM remanufacturing model only when the substitution-level in OEM remanufacturing model is above a threshold.Originality/valueThe present study fills the gap in existing researches by simultaneously discussing product life cycle and green consumers' scale. The authors provide manufacturers with a new basis for remanufacturing decisions.
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