THE FUTURE OF ECOTOURISM: THE CASE OF THE TARA NATIONAL PARK (WESTERN SERBIA)

The study aimed to determine and evaluate the factors for sustainable ecotourism development in the Tara National Park, considering potential advantages for improving the area’s rural economy. A literature review and field survey were conducted to assemble data on the area’s geographical position, diversity of ecosystems and species, historic heritage, and infrastructural aspects, as well as the demographic changes and employment situation of the local people. SWOT and PESTEL techniques were employed to assess the restrictions and prospects for ecotourism development in the area. The results show that the touristic potential of this area includes convenient geographical position and climate, rare wildlife, preserved ecosystems, large forest land, clean water, unique geological elements, and numerous archeological sites and historic monuments. It was concluded that sustainable ecotourism development could provide the circumstances for rural development, as a desirable accompaniment of ecotourism in the future.