{"title":"双边网络外部性下的电子书平台竞争","authors":"Yabing Jiang","doi":"10.2139/ssrn.2164395","DOIUrl":null,"url":null,"abstract":"The success of the Kindle e-book platform and the increased popularity of e-books among members of the reading community have attracted extensive interest in the high-tech industry. New platform providers are jumping in the market to compete for device and e-book sales. In this paper, we model the direct competition in the e-book platform market through a two-sided network externality model. We show that publishers can influence consumers' e-book platform adoption decisions and the total e-book sales by strategically deciding the size of contents available on each platform.","PeriodicalId":380801,"journal":{"name":"2012 45th Hawaii International Conference on System Sciences","volume":"224 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":"{\"title\":\"E-Book Platform Competition in the Presence of Two-Sided Network Externalities\",\"authors\":\"Yabing Jiang\",\"doi\":\"10.2139/ssrn.2164395\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The success of the Kindle e-book platform and the increased popularity of e-books among members of the reading community have attracted extensive interest in the high-tech industry. New platform providers are jumping in the market to compete for device and e-book sales. In this paper, we model the direct competition in the e-book platform market through a two-sided network externality model. We show that publishers can influence consumers' e-book platform adoption decisions and the total e-book sales by strategically deciding the size of contents available on each platform.\",\"PeriodicalId\":380801,\"journal\":{\"name\":\"2012 45th Hawaii International Conference on System Sciences\",\"volume\":\"224 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-09-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"15\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2012 45th Hawaii International Conference on System Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.2164395\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 45th Hawaii International Conference on System Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2164395","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
E-Book Platform Competition in the Presence of Two-Sided Network Externalities
The success of the Kindle e-book platform and the increased popularity of e-books among members of the reading community have attracted extensive interest in the high-tech industry. New platform providers are jumping in the market to compete for device and e-book sales. In this paper, we model the direct competition in the e-book platform market through a two-sided network externality model. We show that publishers can influence consumers' e-book platform adoption decisions and the total e-book sales by strategically deciding the size of contents available on each platform.
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