Corporate Capturing Public Attention through Social Media: A Content Analysis of Facebook Pages of top Indian Companies

On July 23, 2015, the Press Trust of India released the news story about seven Indian companies making it to the reputed Fortune 500 list. These seven organizations form the basis of this research that aims to understand the socialmedia efforts of top Indian companies. Since Facebook is one of the most popular social media platforms, the study examines the Facebook pages of seven Indian companies listed in the global Fortune 500 list of 2015. Undoubtedly, organizations take on various strategies for achieving maximum public support. Reaching the public through virtual platform like that of a Facebook is one such tactics that leads to communication flow and builds public goodwill. The research aimed at understanding how top Indian companies make use of their Facebook Pages in order to gain public support and popularity. The paper identifies loopholes and plus points that can help organizations and individual in analyzing Facebook Page use for growth and publicity purposes. Content analysis method has been adopted on 17 days wall posts of Facebook Pages of selected Indian companies. Findings indicate a variety of type of Facebook updates that includes photos, photos with relevantlinks, videos and video with relevant links. Among these, photo updates are most prominent on the Facebook pages of these organizations