印度消费者对回收产品转换行为的研究

Charul Agrawal, T. Duggal
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引用次数: 0

摘要

近年来,每个公司都需要解决环境问题,这是多方面的。对企业社会责任的关注越来越多,它已经成为判断企业业绩的一个指标。在环境问题日益严重的背景下,污染、产生废物、使用有毒物质包装等问题日益严重,消费者也变得警觉起来,他们充分了解这些问题对自然和地球的影响。本章旨在研究印度消费者的行为及其变化。诚然,如果没有消费者的认可,所有针对绿色营销倡议的努力和政策都无法实现。本章拟涵盖绿色营销的概念及其与循环经济的关系,印度环境下的绿色营销实践,印度消费者对绿色产品的态度和偏好,以及印度消费者对绿色/回收产品的购买模式的转变。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Study of Consumer Switching Behaviour in the Indian Context With Respect to Recycled Products
In recent years, the need of every corporation to address the environmental issues has grown multifold. The corporate social responsibility concerns are growing, and it has become an indicator to judge a business performance. In the context of increasing environmental concerns where issues of pollution, generation of wastes, use of toxic substances for packaging, etc. are gaining strong ground, the consumers have also become alarmed and they fully understand the implications of such issues both on nature and earth. The chapter aims to study the behaviour and the change therein of Indian consumers. It is true that all the efforts and policies targeted towards initiative of green marketing cannot be realised if it is not received by the consumers. The chapter proposes to cover the concept of green marketing and its relation to the circular economy, the green marketing practices in Indian context, the attitude and preference of the Indian consumer towards green products, and the switch in the purchase pattern of the Indian consumers with respect to green/recycled products.
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