市场空间中的信息隐私:对网络匿名商业用途的影响

Inf. Soc. Pub Date : 1999-05-01 DOI:10.1080/019722499128583
D. Hoffman, T. Novak, M. Peralta
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引用次数: 332

摘要

虽然毫无疑问,万维网的商业发展仍处于起步阶段,并在迅速发展,但这种发展面临着最终商业化的严重障碍。在本文中,我们提出了一个论点,即Web成功商业开发的主要障碍是当前消费者对这种新的商业媒介缺乏信任。这种缺乏信任的主要原因是,在电子、网络环境中,消费者对信息隐私的担忧日益增加,而有记录显示,该行业未能做出令人满意的回应。我们研究了这些担忧如何影响万维网上以消费者为导向的商业活动的增长和发展,并调查了这些担忧对潜在行业反应的影响。从短期来看,网络的商业发展取决于让消费者有机会在进行信息交换和在线交易时保持匿名。然而,最终,商业Web专业人士……
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web
While there is no question that the commercial development of the World Wide Web is still in its infancy and growing rapidly, this development faces a serious barrier to ultimate commercialization. In this article we develop the argument that the primary barrier to the successful commercial development of the Web is the current lack of consumer trust in this new commercial medium. This lack of trust is engendered primarily by the industry's documented failure to respond satisfactorily to mounting consumer concerns over information privacy in electronic, networked environments. We examine how such concerns are affecting the growth and development of consumer-oriented commercial activity on the World Wide Web and investigate the implications of these concerns for potential industry response. In the short run, the commercial development of the Web depends on giving consumers the opportunity to be anonymous when engaging in information exchanges and online transactions. Ultimately, however, commercial Web pro...
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