{"title":"传递信息","authors":"J. Crissey","doi":"10.5040/9781474270304.ch-004","DOIUrl":null,"url":null,"abstract":"Table of contents: Most fleets look at a 53-foot trailer as a box to move freight from point A to point B. Others see it as a blank canvas--and an opportunity to advance their company's brand and product message to the driving public. Fleet graphics nominations for this year's Five Flashiest Fleets included a blend of humor, nostalgia and patriotism-- and beer--lots and lots of beer.","PeriodicalId":108323,"journal":{"name":"The Fundamentals of Graphic Design","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Delivering the message\",\"authors\":\"J. Crissey\",\"doi\":\"10.5040/9781474270304.ch-004\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Table of contents: Most fleets look at a 53-foot trailer as a box to move freight from point A to point B. Others see it as a blank canvas--and an opportunity to advance their company's brand and product message to the driving public. Fleet graphics nominations for this year's Five Flashiest Fleets included a blend of humor, nostalgia and patriotism-- and beer--lots and lots of beer.\",\"PeriodicalId\":108323,\"journal\":{\"name\":\"The Fundamentals of Graphic Design\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Fundamentals of Graphic Design\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5040/9781474270304.ch-004\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Fundamentals of Graphic Design","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5040/9781474270304.ch-004","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Table of contents: Most fleets look at a 53-foot trailer as a box to move freight from point A to point B. Others see it as a blank canvas--and an opportunity to advance their company's brand and product message to the driving public. Fleet graphics nominations for this year's Five Flashiest Fleets included a blend of humor, nostalgia and patriotism-- and beer--lots and lots of beer.
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