The Impact of Interactive Elements on Increasing Museums Visitors: A Global Study

With the growing application of interactive elements in the cultural and artistic field, researchers have begun to pay attention to how these elements are impacting the production, distribution, and consumption stages with a focus on their role in museums. Our study examines how the introduction of these elements in these institutions, which play a crucial role in the culture and arts ecosystem. We collected data from 1,563 museums from around the world through an online platform called Tripadvisor, using a web crawling method. We used regression analysis models to examine the effect of interactive elements, such as audio guides, on attracting visitors to museums. We also analyzed the data to find out its impact on different types of visitors, like families, couples, friends, and individuals. The results of our study show that museums with interactive elements are more popular among family visitors. This study provides valuable insights into the impact of interactive elements on the cultural and artistic field by complementing findings of qualitative research, which has to date prevailed research on this topic.