ICT Green Alignment: New Generation Model Based on Corporate Social Responsibility and Green IT

The current context of information and communication technology (ICT) alignment is characterized by strong environmental and societal incentives and constraints to reduce carbon footprint. Companies must therefore reorient their ICT alignment strategies towards a new sustainable mode to maintain the performance of innovation, transformation and differentiation flows. This perspective opens up a new field of research, which takes into account the interactions with the stakeholders, as well as a better adjustment of the technological, the economic and the social. In this paper, we present the “ICT Green Alignment” model as a new generation ICT management model. This model is developed according to a Green IT and Corporate Social Responsibility (CSR) approach, which provides a theoretical tool for designing renewed managerial strategies for Sustainable Development (SD).