A Technical Communication Approach to Website Technical Translation of Chongqing Manufacturing Enterprises: A Case Study of About Us

In the era of globalization and internetization, a growing number of manufacturing enterprises in Chongqing plan to “go global”. The enterprise webpage, the online portal of the enterprise, plays an important role. At present, domestic translators’ understanding of webpage translation is still limited to text translation due to the influence of traditional translation ideas, resulting in poor readability and usability of English webpages of Chongqing manufacturing enterprises. Therefore, this paper compares the English webpages of local manufacturing enterprises in Chongqing with those of well-known foreign manufacturing enterprises. From the perspective of technical communication, taking the About Us as an example, this paper explores the relationship between technical communication and the English webpages of manufacturing enterprises, the presentation of webpage text, the translation of text content and the standard of the logical structure of the text, in order to help translators more accurately understand the task and the process of webpage technical translation.