Strategic marketing plan of library and information services and products for iit libraries in India

In present, IT environment, all types of libraries are facing a time of unprecedented change and challenge. Recent technological developments are creating new forms of information, new sources of information and new ways of providing information bypassing traditional institutional like libraries. There has been an increasing pressure on libraries to mobilize resources and become self-reliant. Libraries users are transforming into customers with rising expectations, diverse needs and wants and choice. Now, the real challenge for library and information professionals is not only to manage the collection, staff and technology but also to turn these resources in to services. The notion of services has also changed, from basic to value added, from staff assisted to self-service, from in house to outreach, from free to priced, from reactive to proactive and from mass customization to individualized service.