ANALİTİK HİYERARŞİ SÜRECİ VE ANALİTİK AĞ SÜRECİ YÖNTEMLERİ İLE ONLİNE ALIŞVERİŞ SİTE SEÇİMİ

Analytic Hierarchy Process and Analytic Network Process are common multi criteria decision-making methods. Analytic Hierarchy Process identifies the degree of importance of effective decision making criteria and ranks decision alternatives by making pairwise comparisons. Analytic Network Process, however, identifies the relationship and its direction between the criteria and the alternatives in order to solve problems in a network. In this study, Analytic Hierarchy Process and Analytic Network Process methods have been used to identify and compare the criteria along with their importance degree that is important for academic staff to choose online shopping websites. Four primary criteria; positive attributes, negative attributes, payment options and range of products have been determined for the selection of online shopping websites. While the most important criteria for the Analytic Network Process method has been found as the ‘range of products’, ‘positive attributes’ has been the most important criteria for Analytic Hierarchy Process. The first alternative website has been found as the first choice for both methods.