移动市场应用中的信息质量、系统质量和安全——从马来西亚纺织网络企业家的角度

Wan Safra Diyana Wan Abdul Ghani, Nur Azimah Idris
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引用次数: 0

摘要

近年来,移动零售或移动购物蓬勃发展,并成为一种常态。智能手机的使用和数字商务技术的进步引发了电子商务行业的快速发展。企业家们正在抓住机会,通过在线销售他们的产品,包括在市场应用程序中扩大他们的业务。为了更好地了解当前的移动应用,我们研究了影响电子商务的因素,即信息质量、系统质量和感知安全。本研究的重点是马来西亚纺织网络企业家的看法,其中348份问卷分析使用SPSS。调查结果显示,网络企业家倾向于使用该应用程序,因为那里提供的信息是完整的。其次,市场应用的功能和稳定性保证了他们使用应用。同时在感知安全性方面,大多数人对应用目前的安全水平有信心。此外,所研究的三个要素之间只有轻微的相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Information Quality, System Quality and Security in Mobile Marketplace Application – From the Perspectives of Malaysian Textile Cyber-Entrepreneurs
In recent years, mobile retailing or mobile shopping has been booming and become a norm. The progress in smartphone usage and digital business technologies has sparked the rapid development of the e-commerce industry. Entrepreneurs are seizing the chances to expand their business by selling their products online including in the marketplace applications. To have a better understanding on the current mobile app, the factors influencing e-commerce were studied namely information quality, system quality, and perceived security. This research focused on the perceptions of Malaysian textile cyber-entrepreneurs where 348 questionnaires were analyzed using SPSS. Findings show that the cyber-entrepreneurs are leaning towards using the app because the completeness of information provided there. Next, the functionality and stability in the marketplace app assured them to utilize the app. Meanwhile for perceive security, most of them have confidence in the app’s current level of security. In addition there is only a slight correlation between the three elements studied.
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