{"title":"餐饮服务市场:美国、欧盟和乌克兰的消费者行为特征和发展趋势","authors":"S. V. Malovychko, I. Karabaza","doi":"10.33274/2079-4819-2020-72-1-83-90","DOIUrl":null,"url":null,"abstract":"Objective: The objective of the article is to identify trends in the development of the restaurant service market, taking into account the peculiarities of consumer's behaviour in the US, EU and Ukraine. Methods: methods of analysis (to study the behaviour of Ukrainian, European and American consumers), synthesis (to determine the factors that influence the behaviour of Ukrainian consumers in the restaurant market), comparison (during analyzing the structure of major consumer spendings groups in the US, EU and Ukraine); theoretical generalization (to justify the main trends in the restaurant business in the US, EU and Ukraine) are applied in the article. Results. It is especially important for the distribution of new restaurant franchises in the restaurant service market of Ukraine to understand the differences between the Ukrainian consumer and the consumers of the restaurant service in the USA and the EU, as well as the trends in the restaurant business in Ukraine and in the world. Factors that influenced the formation of a low level of nutrition in public places and the benefits to eat at home for Ukrainian consumers are identified (the exacerbation of the need for security as a result of the constant struggle for survival in times of war for independence and in times of starving; treating a restaurant as an exceptional event in a person's life; condemnation by a frequent visitor of a restaurant as a negative phenomenon in society and demonstration striving for hard work and work in general; poor quality of restaurant and cafe products and lack of service culture at the beginning of the development of the restaurant industry in Ukraine (during 1991-2006); persistent conviction by the vast majority of the population that home-cookedfood is more useful than restaurant food; low consumer revenue etc.). The main tendencies of the restaurant business development in the USA, EU countries and Ukraine are described in the article (reduction and slowdown of the industry growth in the next years in the world and in Ukraine; development of restaurant delivery services; reduction of the cost offood produced at the expense of economy on staff salaries; increasing consumer attention to online restaurant reviews before visiting, as well as actively positioning the restaurant business through Facebook, Instagram in the Ukraine waste from plastic waste in EU and US countries; development offast foodfranchises with the concept of healthy ingredients and healthy food, selfservice kiosks and mobile ordering and payment apps for the US and EU; food delivery, online booking services, payments through the mobile application system, automatic account sharing among customers, etc. — for Ukraine). Prospects for further research in this area are to substantiate the marketing strategies of restaurant business in a crisis.","PeriodicalId":315409,"journal":{"name":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","volume":"147 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"RESTAURANT SERVICE MARKET: FEATURES OF CONSUMER'S BEHAVIOUR AND DEVELOPMENT TRENDS IN THE USA, EU AND UKRAINE\",\"authors\":\"S. V. Malovychko, I. Karabaza\",\"doi\":\"10.33274/2079-4819-2020-72-1-83-90\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Objective: The objective of the article is to identify trends in the development of the restaurant service market, taking into account the peculiarities of consumer's behaviour in the US, EU and Ukraine. Methods: methods of analysis (to study the behaviour of Ukrainian, European and American consumers), synthesis (to determine the factors that influence the behaviour of Ukrainian consumers in the restaurant market), comparison (during analyzing the structure of major consumer spendings groups in the US, EU and Ukraine); theoretical generalization (to justify the main trends in the restaurant business in the US, EU and Ukraine) are applied in the article. Results. It is especially important for the distribution of new restaurant franchises in the restaurant service market of Ukraine to understand the differences between the Ukrainian consumer and the consumers of the restaurant service in the USA and the EU, as well as the trends in the restaurant business in Ukraine and in the world. Factors that influenced the formation of a low level of nutrition in public places and the benefits to eat at home for Ukrainian consumers are identified (the exacerbation of the need for security as a result of the constant struggle for survival in times of war for independence and in times of starving; treating a restaurant as an exceptional event in a person's life; condemnation by a frequent visitor of a restaurant as a negative phenomenon in society and demonstration striving for hard work and work in general; poor quality of restaurant and cafe products and lack of service culture at the beginning of the development of the restaurant industry in Ukraine (during 1991-2006); persistent conviction by the vast majority of the population that home-cookedfood is more useful than restaurant food; low consumer revenue etc.). The main tendencies of the restaurant business development in the USA, EU countries and Ukraine are described in the article (reduction and slowdown of the industry growth in the next years in the world and in Ukraine; development of restaurant delivery services; reduction of the cost offood produced at the expense of economy on staff salaries; increasing consumer attention to online restaurant reviews before visiting, as well as actively positioning the restaurant business through Facebook, Instagram in the Ukraine waste from plastic waste in EU and US countries; development offast foodfranchises with the concept of healthy ingredients and healthy food, selfservice kiosks and mobile ordering and payment apps for the US and EU; food delivery, online booking services, payments through the mobile application system, automatic account sharing among customers, etc. — for Ukraine). Prospects for further research in this area are to substantiate the marketing strategies of restaurant business in a crisis.\",\"PeriodicalId\":315409,\"journal\":{\"name\":\"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky\",\"volume\":\"147 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33274/2079-4819-2020-72-1-83-90\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33274/2079-4819-2020-72-1-83-90","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
RESTAURANT SERVICE MARKET: FEATURES OF CONSUMER'S BEHAVIOUR AND DEVELOPMENT TRENDS IN THE USA, EU AND UKRAINE
Objective: The objective of the article is to identify trends in the development of the restaurant service market, taking into account the peculiarities of consumer's behaviour in the US, EU and Ukraine. Methods: methods of analysis (to study the behaviour of Ukrainian, European and American consumers), synthesis (to determine the factors that influence the behaviour of Ukrainian consumers in the restaurant market), comparison (during analyzing the structure of major consumer spendings groups in the US, EU and Ukraine); theoretical generalization (to justify the main trends in the restaurant business in the US, EU and Ukraine) are applied in the article. Results. It is especially important for the distribution of new restaurant franchises in the restaurant service market of Ukraine to understand the differences between the Ukrainian consumer and the consumers of the restaurant service in the USA and the EU, as well as the trends in the restaurant business in Ukraine and in the world. Factors that influenced the formation of a low level of nutrition in public places and the benefits to eat at home for Ukrainian consumers are identified (the exacerbation of the need for security as a result of the constant struggle for survival in times of war for independence and in times of starving; treating a restaurant as an exceptional event in a person's life; condemnation by a frequent visitor of a restaurant as a negative phenomenon in society and demonstration striving for hard work and work in general; poor quality of restaurant and cafe products and lack of service culture at the beginning of the development of the restaurant industry in Ukraine (during 1991-2006); persistent conviction by the vast majority of the population that home-cookedfood is more useful than restaurant food; low consumer revenue etc.). The main tendencies of the restaurant business development in the USA, EU countries and Ukraine are described in the article (reduction and slowdown of the industry growth in the next years in the world and in Ukraine; development of restaurant delivery services; reduction of the cost offood produced at the expense of economy on staff salaries; increasing consumer attention to online restaurant reviews before visiting, as well as actively positioning the restaurant business through Facebook, Instagram in the Ukraine waste from plastic waste in EU and US countries; development offast foodfranchises with the concept of healthy ingredients and healthy food, selfservice kiosks and mobile ordering and payment apps for the US and EU; food delivery, online booking services, payments through the mobile application system, automatic account sharing among customers, etc. — for Ukraine). Prospects for further research in this area are to substantiate the marketing strategies of restaurant business in a crisis.