Digital management as an element of improving project management efficiency

The article considers information technology models as an element of improving the efficiency of project management. We investigated current trends in next-generation information technology development strategies and digitalization in project management using business models, namely "S.M.A.R.T. Management" and "ATOMM". A conceptual model of the relationship between management, implementation, management in digital project management is presented. Also the program of introduction of the conceptual model as an element of digitalization and increase of efficiency of process of project management is offered. Keywords: digital management, project management, business models S.M.A.R.T., "ATOMM" model.