An empirical investigation of student adoption model toward mobile e-textbook: UTAUT2 and TTF model

Faculty of Economics in Universitas Atma Jaya Yogyakarta (UAJY) has replaced printed textbooks with e-textbooks for its academic activities since 2015. These e-textbooks can be accessed via iPad which is given to each student. Hence, the objective of this study is to test the proposed research model based on integrated UTAUT2 and TTF. Questionnaires were distributed to 326 students in 10 classes. Only junior and sophomore students were eligible to fulfill the questionnaires. The result of the study shows that performance expectancy, effort expectancy, social influence, facilitating condition, and habit have a direct significant relationship on behavioral intention to use mobile e-textbook. The result also shows that both Task technology and technology characteristic positively affect task technology fit. There is also a direct significant relationship between Task technology fit and performance expectancy. We suggest that further studies include experimentation to investigate performance expectancy of mobile e-book. 2) More evaluation should be held in the future in more mature environment. The finding of this study can help policymakers in the Faculty of Economics UAJY to evaluate the policy and formulate better strategy. In addition, these findings can be used by others faculties and universities as mobile e-textbook adoption case reference.