医药流通领域结合RFID技术的B2M综合信息服务平台研究

M. Sun, Hai Wei
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引用次数: 0

摘要

随着电子商务的发展,传统的电子商务也逐渐发生了变化。企业更加注重满足消费者的个性化需求。B2M是一种全新的电子商务模式,以市场为导向。基于RFID的B2M解决方案更适合特殊医疗企业。不仅网站推广和导购通过线上和线下进行,而且药品和医疗设备的安全也可以及时追溯。可以实现不同部门之间的数据和业务共享,为企业带来良好的经济效益和社会效益。B2M平台的实施最终实现了药企、消费者和药监三赢的局面。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Study on B2M integrated information service platform combined with RFID technology in Medicine circulation field
With the development of electronic commerce, traditional e-business has gradually changed. Enterprises pay more attention to meet the personalized needs of consumers. Being an all new e-business model, B2M is marketing-oriented. B2M solutions based on RFID are more suitable for the special medical enterprise. Not only do website promotion and shopping guide proceed through online and offline, but also the safety of medicine and medical equipment can be traceable in time. Data and business sharing between different departments can be achieved, and good economic and social benefits can be gained by enterprises. The implementation of B2M platform finally has been a triple-win situation for pharmaceutical enterprises, consumers and Pharmaceutical Administration.
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