Study On The Problems of Jimei Nuo’s Supply Chain Management

With the development of economy, more and more enterprises realize the importance of supply chain management. If enterprises want to win in the fierce competition, they should not only pay attention to the competition of products, but also pay attention to the competition of supply chain. Based on the survey of the general situation of Jimei Nuo garment industry, this paper analyzes the current situation of Jimei clothing industry’s supply chain and finds that Jimei has some problems in supply chain management, such as insufficient input in supply chain, single online logistics channel and low sharing degree of online and offline logistics information. According to the above problem, this paper proposes some suggestions to enhance the market competitiveness of the Jimei Nuo Company.