THE NEEDS OF THE POPULATION OF KIROV REGION AS THE FACTOR OF THE TOURIST AND RECREATIONAL SPACE CREATION

The tourist and recreational needs of the population are major factors in the tourist and recreational space creation. The identification of needs should be systematic and involve all components of tourism and recreation. The relevance of this paper due to the need to provide scientific support to the processes of spatial planning and management of tourism and recreation in the Kirov region. The regulators currently overlook the recreation focusing only on tourism. The aim of this examination is study of the needs of Kirov region population and research on the specificities of the organization of recreational activities of the population in enterprises, in free time after work, on weekends and during long vacation. The survey has been used in order to achieve the objective. The survey was conducted among 2125 persons in online form. Several types of questions have been selected to identify features of inclusive and daily recreation, recreational activities on weekends and during long vacation. In addition, the attitude of residents to the advantages and disadvantages of rest within the Kirov region, the sums of money allocated for leisure and travel, and the attitude to services of travel firms were determined. The results have been found out the low level of satisfaction with leisure activities in the workplace, a lack of recreational areas and occasional breaks, which have a negative impact on overall productivity. The organization of recreational activities on weekends and vacation is less problematic for residents, but is often implemented in the cheapest and passive forms and on an independent basis. The research results can be used to improve the processes of territorial planning and management of the regional tourist and recreational system of the Kirov region.