The Geolocation of an Industrial Plant by Means of a Multi-Criteria Fuzzy Approach

An innovative company should be ready to take advantage of all the opportunities offered by the market as well as to face the market challenges, and particularly to meet customers’ needs. Thus, when compiling a business plan, the use of decision support tools can improve the presented solutions. This paper presents a method for the geolocation of a new industrial plant, to become competitive in the customer mind-set. An innovative project in the E-mobility sector of a company based in Europe concerned a partnership with a corporation and required a new plant located in the US. The problem of the geolocation is solved using a fuzzy analytic hierarchy process approach. Ten key factors that could potentially affect the location of a newcomer in the US have been selected and analyzed, and the State for the optimal location identified.