Analysis of Bilibili's Business Model Based on Commercial Canvas under the Background of New Media

: In the context of new media, Bilibili develops rapidly and stands out among many video websites. Its unique business model has played a role to a certain extent. The analysis of its business model is of great significance to the future development of Bilibili. Bilibili, short for Site B, as a listed video website, is deeply loved by young people such as the post-90s and post-00s generation, and is one of the preferred Apps of the new era. This paper will take Bilibili as a case, use the commercial canvas theory tool to analyze the business model of Bilibili, and analyze its development overview. Based on the case study of Bilibili, the paper finds out some problems existing in Bilibili's business model and puts forward some optimization strategies.