Tourist Experience and Influencing Factors in the Context of Smart Tourism

Abstract: Smart tourism is an imperative innovation and reform in the tourism industry. In the process of building smart scenic areas, we need not only fully interpret the essential connotation of smart tourism in theory, but also comprehensively apply the latest technical support to build a variety of hardware platforms in smart scenic areas, thereby meeting the needs of scenic resource protection, business management, tourism management, public services, and decision support. By proposing hypotheses about the factors influencing tourist experience, we carefully designed questionnaires, conducted online surveys among 350 tourists, refined three influencing factors after dividing the influencing factors into categories and performing correlation analysis. The results show that there is a significant positive correlation between smart guide platform, smart guide robot, smart supervision platform, and tourist experience, and the above factors play a significant positive role in improving the tourist experience. By comparing the standardized coefficient values, it can be seen that standardized coefficient value of the smart guide platform has relatively high absolute value, indicating its relatively big impact. Next comes smart supervision platform and smart guide robot. It suggests that in the construction of smart scenic areas, we should: expand the construction of smart guide platform, perfect the service feedback mechanism, accelerate the upgrading of smart guide robots, highlight the advantages of artificial intelligence, and promote the intelligent, real-time, and refined development of smart supervision platforms.