结构

Reading and Writing a Screenplay Pub Date : 2019-04-12 DOI:10.4324/9781351068208-6

Isabelle Raynauld

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引用次数: 0

摘要

2014. WRP限量版广告的结构。在英语学习计划中，语篇分析是一门对文本的产生和解释进行分析的学科。它与使用的语言形式有关。本研究的一个问题是如何构建WRP限量版广告。本研究是对WRP限量版广告的结构进行分析。本研究采用定性方法分析数据。数据取自广告中话语的转录。数据的来源是模特的话语脚本和她在广告中所做的描述。数据来源于www.youtube.com，时间为2014年2月27日。通过对广告的宏观规律分析，发现广告存在三种宏观结构。首先是万妮塔杨限量版bisa memakai semua jenis baju karena WRP中的删除规则“限量版女人因为WRP而适合每一件衬衫”。二是概括规律Wanita yang gemuk menjadi langsing setelah mengonsumsi WRP，即“肥胖的女性在食用WRP后变得苗条”。最后是构词规则，在Dia frustasi dengan kegemukannya sebelum Dia mengonsumsi WRP中，“她在吃WRP之前用她的脂肪感到沮丧”。此外，在微观结构分析中，广告主使用状语时间来显示过去和现在发生的事情。第三个结构揭示了产品的上层结构是有保证的，可以解决身体形状的问题，这可以通过广告的说明来证明。分析后，可以得出有结构使用的结论

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Structures

2014. The Structures of WRP Limited Edition Advertisement . Study Program of English, Discourse analysis is the subject that deals with the analysis of production and interpretation of the text. It concernswith the forms of language used. This research has one problem of the study that is how the WRP Limited Edition advertisement is constructed. This research is conducted to analyze the structureof WRP limited Edition advertisement. This research used a qualitative approach to analyze the data. The data are taken from the transcription of the utterancesin the advertisement.The source of the data is the script of the model’s utterance and the description of what she is doing in the advertisement. The data are taken from www.youtube.com on February 27, 2014. The results reveal that there are three macrostructures based on the macrorule analysis of the advertisement. The first is the deletion rule in Wanita yang limited edition bisa memakai semua jenis baju karena WRP “ The limited edition woman fit in every shirt because of WRP”. The second is the generalization rule which is Wanita yang gemuk menjadi langsing setelah mengonsumsi WRP “ The fat women becomes slim after consuming WRP”. The last is the construction rule,in Dia frustasi dengan kegemukannya sebelum dia mengonsumsi WRP “ She frustrates with her fat before she consumes WRP”. Moreover, in microstructure analysis, the advertisement maker uses adverbial time that show something happen in the past and in the present. The third structure reveals that the superstructureofthe product is guaranteed to solve the problem of the body shape which can be proven by the illustration of the advertisement. analysis, can be concluded there are structures that used of

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Reading and Writing a Screenplay

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