{"title":"创新——增长的引擎","authors":"S. Foreman","doi":"10.1177/174578660501600403","DOIUrl":null,"url":null,"abstract":"The importance of sustaining growth and developing strategies to do so is outlined in this edition of the Manager Update by Ian Turner. Susan Foreman focuses on what the marketer can do to sustain growth. In doing so, she argues that a focus on understanding customers, customer orientation and the role of marketing in acquisitions holds the key to what the marketer can offer.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2005-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Innovation – the Engine of Growth\",\"authors\":\"S. Foreman\",\"doi\":\"10.1177/174578660501600403\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The importance of sustaining growth and developing strategies to do so is outlined in this edition of the Manager Update by Ian Turner. Susan Foreman focuses on what the marketer can do to sustain growth. In doing so, she argues that a focus on understanding customers, customer orientation and the role of marketing in acquisitions holds the key to what the marketer can offer.\",\"PeriodicalId\":102537,\"journal\":{\"name\":\"Henley Manager Update\",\"volume\":\"16 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2005-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Henley Manager Update\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/174578660501600403\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Henley Manager Update","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/174578660501600403","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
Ian Turner在本期《经理更新》中概述了保持增长和制定战略的重要性。苏珊·福尔曼关注的是营销人员能做些什么来维持增长。在此过程中，她认为，专注于了解客户、客户导向和营销在收购中的作用，是营销人员能够提供什么的关键。
The importance of sustaining growth and developing strategies to do so is outlined in this edition of the Manager Update by Ian Turner. Susan Foreman focuses on what the marketer can do to sustain growth. In doing so, she argues that a focus on understanding customers, customer orientation and the role of marketing in acquisitions holds the key to what the marketer can offer.
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