传统迷你市场与伊斯兰迷你市场消费者购买决策对比分析(以棉兰市Alfamart和212 Mart为例)

Asrizal Efendy Nasution, Linzzy Pratami Putri
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引用次数: 3

摘要

今天的现代市场大多是基于传统的现代市场。随着生活价值观向更加宗教化的方向转变,消费者开始寻找以伊斯兰教为基础的现代市场。212 Mart的出现是为了满足那些想在现代伊斯兰市场购物的消费者的需求。但它的新存在,还不能竞争和抢占现有的市场。为此,需要研究传统现代市场中存在哪些因素,从而使其能够像今天一样成长和繁荣。通过了解这些因素,212 Mart可以根据伊斯兰教遵循和发展这些因素。影响消费者购买决策的因素有很多,包括价格、促销、服务、信任和消费者的特点。本研究的目的是了解和分析价格、促销、服务、信任和消费者特征对消费者购买决策的影响,并分析消费者购买决策的差异。本研究采用比较联想法,研究对象为顾客Alfamart和212 Mart棉兰。采用双线性回归检验,首先进行经典假设检验,然后进行偏假设检验(t检验)和同时假设检验(f检验)。之后,寻找决定系数,看看自由变量方差的百分比对绑定变量的影响有多大,然后进行独立样本t检验,看看消费者在Alfamart和212 Mart棉兰上的购买决策差异。研究结果表明,部分在Alfamart进行的研究表明,可变价格和促销对消费者的购买决策具有显著的正向影响,而服务、信任和消费者的特征变量对消费者的购买决策没有显著的正向影响。212 Mart棉兰的信任和消费者特征变量对消费者购买决策有显著的正向影响,而价格、促销和服务变量对消费者购买决策没有显著的正向影响。同时,Alfamart和212 Mart对消费者购买决策均有正向显著影响,决定系数值分别为26.9%和17.4%。对于Alfamart和212 Mart消费者购买决策的差异,价格、促销、信任和消费者特征变量存在显著差异,服务变量不存在显著差异。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Comparison Analysis Of Consumer Purchasing Decisions On Conventional And Syariah Mini Markets (Case Study on Alfamart and 212 Mart in Medan City)
Today's modern markets are mostly conventional-based modern markets. With the change of life values in a more religious direction, consumers began to look for a modern syariah-based market. 212 Mart present as an answer to meet the demands of consumers who want to shop in the modern syariah-based market. But its new presence, not yet able to compete and seize the existing market. For that, it needs to be researched what factors exist in the conventional modern market thus making it able to grow and thrive as it is today. By knowing these factors, 212 Mart can follow and develop these factors based on syariah. There are many factors that can influence the decision of consumer purchase including price, promotion, service, trust and consumer’s characteristic. The purpose of this research is to know and analyze the influence of the price, promotion, service, trust and consumer’s characteristic of consumer buying decisions and analyze the difference in the buying decision. In this study using a comparative associative approach with the research object was the customer Alfamart and 212 Mart Medan. Testing was conducted by double linear regression tests by first conducting a classical assumption test, then a partial (t-test) and simultaneous hypothesis test was conducted (f-test). After that, look for the coefficient of determination to see how large the percentage of free variable variances affect the bound variables, then conducted independent sample t-test to see the difference of consumer buying decisions on Alfamart and 212 Mart Medan. The results of the study stated that partially conducted at Alfamart, variable price and promotion were positively and significantly influential on consumer purchasing decisions, while service, trust and consumer’s characteristic variables were not Influence positive and insignificant. While the trust and consumer’s characteristic variables at 212 Mart Medan have a positive and significant influence on consumer purchasing decisions, while price, promotion and service variables have no positive and insignificant effect. Simultaneously both at Alfamart and 212 Mart have a positive and significant influence on consumer purchasing decisions with the value of coefficient of determination respectively 26.9% and 17.4%. For the difference of consumer buying decisions on Alfamart and 212 Mart, the variable of price, promotion, trust and consumer’s characteristic have significant differences while service variable do not have significant differences.
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