Comparative evaluation of prior versus progressive articulation of preference in bicriterion optimization

Procedures for solving multiple criteria problems are receiving increasing attention. Two major solution approaches are those involving prior articulation and progressive articulation of preference information. A progressive articulation (interactive) optimization approach, called the Paired Comparison Method (PCM) is compared to the prior articulation approach of a priori utility function measurement in a quality control decision environment from the perspective of the decision maker. The three major issues investigated included: (1) the ease of use of each method, (2) the preferences of solutions obtained, and (3) the insight provided by the methodology into the nature and structure of the problem. The problem setting involved management students who were rquired to determine an acceptance sampling plan using both methods. The PCM provided the most preferred solutions and was considered easier to use and understand. The prior articulation of preference method was found to give more insight into the problem structure. The results suggest that a hybrid approach, combining both prior preference assessment and an interactive procedure exploiting the advantages of each, should be employed to solve multiple criteria problems.