Zalando开发大规模推荐系统的实践经验

Antonino Freno
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引用次数: 22

摘要

开发一个真实世界的推荐系统,例如用于大规模在线零售,会带来许多不同的挑战。有趣的是,这些挑战中只有一小部分是算法性质的,比如如何为给定的用例选择最准确的模型。相反,大多数技术问题通常来自操作约束,例如:适应新的用例;系统维护的成本和复杂性;重用已有信号和集成异构数据源的能力。在本文中,我们描述了我们开发的系统,以解决Zalando的这些限制,Zalando是欧洲最受欢迎的在线时尚零售商之一。特别地,我们解释了从协作过滤方法到学习排序模型的转变如何帮助我们有效地应对上述挑战,同时提高我们推荐的质量。提供了对我们的软件体系结构的相当详细的描述,以及对算法方法的概述。另一方面,我们展示了一些为了验证我们的模型而进行的离线和在线实验。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Practical Lessons from Developing a Large-Scale Recommender System at Zalando
Developing a real-world recommender system, i.e. for use in large-scale online retail, poses a number of different challenges. Interestingly, only a small part of these challenges are of algorithmic nature, such as how to select the most accurate model for a given use case. Instead, most technical problems usually arise from operational constraints, such as: adaptation to novel use cases; cost and complexity of system maintenance; capability of reusing pre-existing signal and integrating heterogeneous data sources. In this paper, we describe the system we developed in order to address those constraints at Zalando, which is one of the most popular online fashion retailers in Europe. In particular, we explain how moving from a collaborative filtering approach to a learning-to-rank model helped us to effectively tackle the challenges mentioned above, while improving at the same time the quality of our recommendations. A fairly detailed description of our software architecture is provided, along with an overview of the algorithmic approach. On the other hand, we present some of the offline and online experiments that we ran in order to validate our models.
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