Research on Consuming Behaviors of Rural Tourists–Taking Dalian as an Example

Based on analysing the present situation of Dalian rural tourism, the paper focuses on the research on the consuming behaviors of Dalian rural tourists, which used the methodology of observation, quetionnaire and interview. Then, the paper gives some suggestions as to boost the industry in the aspects of improving the management system, developing the tourism products catering for different groups of consumers, strengthening the promotion efforts, and developing special tourist commodities. 乡村旅游者消费行为探究 以大连市为例 刘牧溪, 张欣 大连工业大学南安普顿国际学院,大连,中国 通讯作者