Tika Rahmatika
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引用次数: 0

摘要

本研究旨在探讨绿色营销、品牌形象和品牌信任对萨迈林达市Ades品牌瓶装饮用水购买决策的影响。样本数量为100名受访者,他们是萨林达市的Ades消费者。数据收集方法采用问卷调查法。本研究的抽样技术采用目的性抽样技术。数据分析方法采用多元线性回归,采用F检验和T检验,使用SPSS ver 23程序确定联合效应和局部效应。对采购决策有积极和显著的影响。统计检验的结果表明,绿色营销、品牌形象和品牌信任共同对购买决策产生积极而显著的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENGARUH GREEN MARKETING, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK ADES DI SAMARINDA
This study aims to determine the effect of Green Marketing, Brand Image and Brand Trust on the purchase decision of Ades branded bottled drinking water in Samarinda City. The number of samples is 100 respondents who are Ades consumers in Sarinda City. The data collection method used a questionnaire. The sampling technique in this study used a purposive sampling technique. The data analysis method uses multiple linear regression with the F test and T test to determine the joint and partial effect using the SPSS ver 23 program. have a positive and significant influence on purchasing decisions. The results of statistical tests state that together Green marketing, Brand Image and Brand Trust have a positive and significant influence on purchasing decisions.
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