中小企业网络时尚健康产品生产参考模式的提出

V. Franchini, João Bastos, Américo Azevedo, R. Fornasiero
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引用次数: 1

摘要

为了保持竞争力,欧洲制造公司需要进入新的细分市场,实施创新的生产方法,以加强他们的合作网络。消费者的需求和特定目标群体的期望-如老年人、肥胖、残疾人或糖尿病人-正在成为欧洲消费品公司的挑战机遇,这些公司被要求提供高质量、价格合理和生态兼容的小系列功能和时尚产品。本文旨在提出一种创新的协作参考模型,支持纺织、服装和鞋类(TCF)供应网络满足特定目标消费者群体的需求。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Proposal of a reference model for fashionable and healthy goods production in SME networks
In order to stay competitive, European manufacturing companies need to enter new market segments implementing innovative production methodologies to strengthen their collaborative networks. Consumer needs and expectations of specific target groups - such as elderly, obese, disabled, or diabetic persons - are arising as challenging opportunities for European consumer goods companies which are asked to supply small series of functional and fashionable products of high quality, affordable price and eco-compatible. This paper aims at proposing an innovative collaborative Reference Model that supports in Textile, Clothing and Footwear (TCF) supply networks in meeting the needs of specific consumer target groups.
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