Key Factors to Build Project Team Capacity in Creative Business Enterprises

The basis of this paper is a survey conducted by the author among people working in the different enterprises within creative and culture industries. The major aim of this qualitative survey was to define the key factors according the people from the staff (employee point if view) that help to build good project team in the company from the creative industries. The findings show the important role of the personnel leadership skills of project manager and the transparent procedure for its selection with clear and undeniable criteria. On the other hand, the internal relations based on mutual trust and confidence are crucial for effective and efficient work of a project team.