Uso de correo electrónico para analizar la comunicación bilateral aplicando Big Data y Regresión Lineal Simple

Currently, the email is the most used network service as a means of communication for sending and receiving messages and files. The objective of this study is to perform an analysis of institutional emails by applying a strategic that ensures the existence of a bilateral communication between the employees. The research is of applied type, which will allow to predict assertive working groups with prosperous and productive labor relations. The study integrates the application of a Technological Big Data tool called Immersion and the analysis of a Simple Linear Regression (PLS) model using Microsoft Office Excel. The adapted methodology is composed of three phases: first, the "Data Collection" where a large volume of data is collected (personal data) from an institutional email account for the case study, then we have the "Analysis" where a simple linear regression model is constructed to analyze the relationship between the collected data and finally, the "Interpretation" where the obtained results are explained. Having important applications such as the integration of academic group, thematic networks, disciplinary committees or collaborative members in projects.