Buying Behavior Towards E-Tailing In Rural Areas Of Kanyakumari District

. In the contemporary world, E-Shopping has become one of the most popular arrangements among compulsive shoppers. E-Shopping gives access to any user to purchase any sort of products or avail any kind of services which are listed online, within their comfort zone. It does not even compromise on the convenience of the customers, because anyone who purchases a product or service from the internet have the provision to get it delivered at their doorstep. Online vendors have been acquiring more volume of customers through creative and crafty marketing and hassle-free shopping experience with maximum satisfaction. Online vendors stay on top of the game by fulfilling their clients' requirements seamlessly. A detailed assessment of this buying pattern reveals that users shop online with the principle moto to save their time. Some of the crucial issue with an online purchase was identified as EMI issues and the modest nature of items. Although there are many issues occurred during e-commerce, but the well-layered administration of the online vendors has managed to rule out all the grievances to a considerable extend. This has motivated many users to depend on online vendors and thus Consumer buying behavior has significant involvement in online shopping.