The role of metaphor in the formation of rhetoric culture of a future teacher

This article analyzes the current problem of professional training of future teacher – the formation of rhetorical culture as a complex of intellectual, moral, aesthetic, emotional, artistic and performing qualities of the teacher. Generalized analysis of the concept and structureof rhetorical culture made it possible to conclude that formed rhetorical culture helps to ensure high level of professional and pedagogical activity of the future teacher, which is presented in the teacher’s ability to create and pronounce the text of a certain genre, using a variety means of artistic representation and rhetorical devices. Author of the article notes the role of metaphor in the formation of rhetorical culture future teacher. Analysis of works on the nature study of metaphor allows us to consider it as a tool for understanding reality, which is associated with operations for the processing of knowledge, their assimilation, transformation, storage and transmission of information, in addition a metaphor expresses the assessment of a particular phenomenon and the overall assessment of the system values of society. Using metaphor in the process of creating text promotes the development of thinking, imagination, intuition, so it is advisable to use the formation of rhetorical culture in learningprocess, metaphorical games, technology of metaphorical associative cards which influence the development on the future teacher of the ability to create and pronounce the author’s text by a certain rhetorical genre.