{"title":"主持人特征对消费者在直播中购买茶品购买意愿的影响——以抖音平台上普通名人与公职人员的差异为例","authors":"Min Zhang, H. Tong, Young-wook Song","doi":"10.36527/kcsss.20.2.13","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":210673,"journal":{"name":"Korean-Chinese Social Science Studies","volume":"61 4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"\\\"The Influence of Host Characteristics on Consumers’ Purchase Intention to Buy Tea Products in Live Streaming -Focused on the Difference between Ordinary Celebrity and Public Officers on Tiktok Platform-\\\"\",\"authors\":\"Min Zhang, H. Tong, Young-wook Song\",\"doi\":\"10.36527/kcsss.20.2.13\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":210673,\"journal\":{\"name\":\"Korean-Chinese Social Science Studies\",\"volume\":\"61 4 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Korean-Chinese Social Science Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36527/kcsss.20.2.13\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Korean-Chinese Social Science Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36527/kcsss.20.2.13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
"The Influence of Host Characteristics on Consumers’ Purchase Intention to Buy Tea Products in Live Streaming -Focused on the Difference between Ordinary Celebrity and Public Officers on Tiktok Platform-"