基于模糊规则的CRM数据挖掘模型

Cao Jie, Wu mingzan
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引用次数: 4

摘要

挖掘客户资源,实现个性化服务,是增强企业竞争能力的需要。本文将快速模糊规则挖掘方法应用于电子商务客户关系管理中。实践仿真验证了该模型的真实性,从而得到了面向电子商务的智能客户关系管理模型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Data Excavation Model in CRM Based on Fuzzy Rule
It is needed for the strengthening of enterprises competed abilities to excavate customer resources and realize individual services. The thesis uses a swift fuzzy rules excavated method in the customer relationship management of E-commerce. Practice simulation show its authenticity, and then the thesis gain the intelligent customer relationship management model that faces to electronic business.
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