The Research on Innovative Development Path of New Retail Business Model Based on Customer Experience

In the 21 century, the competition between enterprises is no longer limited to the competition of products, technologies and services, but the competition of business models. The reform brought by the innovation of business models plays a vital role in the long-term development of enterprises. The New Retail business model integrates new technologies such as Artificial Intelligence, Big Data and Could Computing from the perspective of improving costumer experience. While inheriting the advantages of traditional business model, the New Retail business model also developed and innovated the traditional business model. After clarifying the understanding of these problems, the paper points out the theoretical for the business model reform of new retail enterprises, and put forward some target suggestions.